One might imagine that such aims are laudable. After all, we are all well aware of how so-called "free" games (especially those on mobile platforms) have mostly morphed into the most blatant adware, trying to sell you the means to actually enjoy playing the game (through in-app purchases) you thought was free to play.
The most pernicious of these games wait until you've invested your time in the game before telling you that to continue playing you must pay money. In other words, they hold your personal investment (for instance, your character if its an RPG) to ransom until you pay them money. I don't mind paying money for games, but I do mind when a game advertises itself as free, and then asks me for money, so I'm very happy with the EC
Azuriel, who describes himself as "as pro-consumer as you can possibly get" is annoyed, though, by Mimica trying to define what "free" means. Especially that it might only be applied to "games which are indeed free in their entirety, or in other words which contain no possibility of making in-app purchases, not even on an optional basis".
I'm pretty pleased with the EC's proposals. If games companies want to sell stuff to us or our kids, it's right that they be up-front about the costs, rather than trying to hide behind the word free. Azuriel's view seems to be "if I can play any part of it for free, I'm happy with it being described as 'free'" (feel free to correct me if that's wrong, Azuriel). So for instance, he thinks Dungeon Keeper is a great example of a free game. Take a look at Thomas Baekdal's comparison of the current EA ransomware version of dungeon keeper and it's 1997 original version before you make up your mind.
There's no reason why we shouldn't demand that games companies be more upfront about the costs of playing a game. For instance, here's how these games could be described:
This is Thomas Baekdal's suggestion for fixing the problem. What's wrong with that?
These changes are coming. The EU is fed up with ransomware and is going to do something about it. The UK is fed up with ransomware and is going to do something about it. The US is fed up with ransomware and is going to do something about it. Make sure you have your say on what you want done. Commissioner Mimica can be contacted through http://ec.europa.eu/commission_2010-2014/mimica/index_en.htm